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In 1945, the western world was emerging from a
long, dark tunnel of economic depression and world-wide war. In the United
States, the light at the end of that tunnel illuminated the deficiencies
and shortages left after years focused solely on survival. Thus, with the
conclusion of war, the country rushed to satisfy the needs and wants of a
population overwhelmed and exhilarated by returning servicemen and a newly
invigorated economy.
The post-war years saw common citizens experience
economic prosperity not previously known. This, in turn, sparked a renewal
and explosive expansion of trends begun in the wealthy 1920s. Some of the
most notable and important of these patterns, with respect to the built
environment, were suburban expansion, transportation improvements and
accessibility, and a renewed interest in Modernist ideas about
architecture. These three national trends created the three local contexts
of community planning, transportation, and architecture in which Charlotte's
post-war Modernist architecture developed. An examination of these
contexts and the dynamic changes in the booming, post-war New South City
of Charlotte between 1945 and 1965 can serve as a case study of the
historical climate in which post-war architecture evolved throughout North
Carolina.
With the end of World War II came the return of
soldiers, followed shortly by the increase of marriage and birth rates. In
Charlotte, as in the rest of the nation, these new families needed places
to live, and thanks to Veterans Affairs and Federal Housing Administration
programs they had unprecedented access to private, single-family homes.
They could also afford their own personal transportation. This meant that
new home and car owners no longer had to live near their employment, their
hometowns, or the city center.
The influx of soldiers and children, now with choices
in where they lived, yielded initial housing shortages, rapid home
construction, and suburban expansion, which collectively produced both
physical growth of the city and population growth. Such growth was
influenced by three factors: efforts in Charlotte to encourage growth,
ways growth was viewed at the time, and attempts to manage expansions once
the changes began. All these factors and influences created the context of
community planning during Charlotte's post-war years.
Immediate Post-War Housing Shortages
War time shortages were felt by nearly every American
citizen and housing was one of the areas where rationing was especially
visible. The need to channel most of the available building materials to
the war effort left few resources for the construction of new civilian
housing. Added to this, was the shortage of builders due both to
enlistments in service and the demand on remaining construction companies
to build government projects.
A rush of anticipation regarding coming growth
immediately followed the official end of the war in August of 1945. An
article published on August 18, 1945 (three days after VJ-Day) in the Charlotte
Observer, predicted: "The end of the war and the expected early
relaxing of building restrictions are adding new importance to
construction plans amounting to large sums of money which have been
announced for Charlotte in the postwar period."1
The optimistic view for Charlotte's development was
soon followed by the recognition of the immediate need in the city for new
housing. Acting to alleviate the shortage, City Council established a
policy which assured builders that the City was prepared to expand utility
service, at least within its present limits:
Any real estate firm, development agency, or housing
contractor who wants to erect houses on undeveloped property within the
city can come down to city hall, get his plans approved, and start work
with the assurance that the municipal crews will begin the job of laying
necessary water and sewer lines and completing the city's part of the
street work so that the finished houses will be ready for immediate
occupancy.2
This new policy superceded the former requirement for a
developer to complete a portion of the project before utilities were
installed.
The "hurry-up" policy adopted by Council did
not prevent the anticipated housing shortage and by January of 1946, the
situation had reached a critical level. The urgency of the housing
shortage is clear in a Charlotte Observer reprint of a telegram
sent by the chairman of the Citizens Emergency Housing Committee (Chamber
of Commerce) to the president of the Chamber of Commerce of the United
States in Washington, D.C. The telegram states that "over one
thousand veterans and their families registered in our housing survey as
needing living facilities in Charlotte." The committee called for the
release of government surplus building materials, adjustments to the rent
ceiling to provide greater occupancy, and measures to by-pass all red tape
and release no longer needed barracks to the city.3 The housing
shortage was not merely a local problem as represented in the syndicated
political cartoon "Strictly Business," drawn by Dale McFeatters.
Published on June 21, 1946, the cartoon illustrates a tornado blowing away
a small house with a "For Rent" sign on it. A couple is shown
driving beside the airborne house. The man looks questioningly at the
woman and her response is recorded in the caption: "Don't just sit
there! Follow it!"4
In fact, housing shortages were the norm throughout the
country. Responding to cries from many cities like Charlotte, the Federal
government acted to alleviate the need for five million new homes via two
important entities: the Federal Housing Administration (FHA) and the
Veterans Administration (VA). The Servicemen's Readjustment Act of 1944
created the VA and established a mortgage aid program similar to that of
FHA. "This law," explained historian Kenneth Jackson in Crabgrass
Frontier, "gave official endorsement and support to the view that
the sixteen million GI's of World War II should return to civilian life
with a home of their own."5 Civilians not eligible for the
VA programs turned to the FHA and in the ten years after World War II,
Congress approved billions of dollars for additional mortgage insurance
for the program.
By 1947, progress was being made in alleviating the
housing shortage. The Charlotte Observer stated in an article
entitled "New Houses Being Built at Fast Rate" that "...for
the first time since the war stopped building activities, a large number
of individuals are beginning construction of homes." This resumption
of activity was directly related to the stabilization in the price of
building materials that allowed contractors to give reasonable estimates
to prospective home buyers.6 The article also indicated that,
by this point at least, it was not just returning veterans who were
beginning to want housing. It appears that many other
"individuals" also wanted a new home and not merely any
available shelter as was the case in the 1946 cartoon described above.
Identifying and Quantifying Growth in Charlotte
Once begun, the building boom of the late 1940s and
1950s, which had been foretold at the close of the war, continued to
generated a great deal of interest in Charlotte. Chamber of Commerce
publications as well as bondholders' brochures produce by the City
Treasurer illustrated the city's expansion in a variety of ways. One of
the primary methods for gauging growth in period publications is building
permits. Interestingly, building permits strictly for housing were used as
the growth indicators in This is Charlotte, North Carolina: The Queen
City, a circa 1952 Chamber of Commerce publication. Statistics given
in this booklet indicate that the number of building permits for housing
units had jumped from 185 in 1945 to 1,857 by 1950, then slackened to 723
by 1951. Furthermore, the total number of housing units these permits
represented had increased from 194 in 1945 to 3,046 in 1950 then dropped
to 1,294 in 1951.7 While the increase in building permits from
1945 to 1950 is impressive, it is even more so when one considers that the
real quickening in pace did not occur until 1947.
Residential construction continued to receive attention
throughout the 1950s and early 1960s. An Analysis of the Charlotte,
North Carolina Housing Market as of April 1, 1965, published by the
Federal Housing Administration, for example, charts the volatility in the
numbers of building permits issued for housing units in all of Mecklenburg
County. After a peak of 3,136 in 1950 came a sharp decline, falling to 659
units in 1957. Soon, however, permit numbers rose again, peaking for a
second time in 1961 with 3,122 permits.8 This peak was followed
by a gradual slowdown that may represent a stabilization of the housing
industry at the end of the study period (see Figure 1).
Figure 1:
Number of New Dwelling Units Authorized by Building
Permits 1950 - 19659
The Analysis also shows the percentage of
houses by construction dates within the housing stock of Mecklenburg
County in 1965 (Figure 2). Over 50 percent of the housing stock in
Charlotte in 1965 had been built between 1950 and 1965 with approximately
35 percent from 1950 - 1960. Between 1955 through March of 1960 alone,
19.2 percent of the housing stock was constructed despite the low numbers
for 1957.10
Figure 2:
Distribution of Housing Stock in Mecklenburg County by
Year in 196511
Year
Built
Percentage of Total Stock
- 1929 21.2%
1930 - 1939 9.7%
1940
- 1949 17.7%
1950 - 1954 16.0%
1955 - March of 1960 19.2%
April
1960 - April 1965 16.2%
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The trends for new residential units parallel overall
patterns of growth in Charlotte (Figure 3). The City of Charlotte,
North Carolina: Yesterday, Today, and Tomorrow (a ca. 1955 Bondholders'
brochure prepared by the City Treasurer) shows that building permits in
the city had increased from 794 in 1945 to 3,079 in 1950.12
These Charlotte trends, in turn, fit into the nationwide increase of
housing starts, which jumped from 114,000 in 1944 to 1,692,000 (an
all-time high) in 1950.13
Figure 3:
Number of Building Permits (All Types) for Charlotte
1930 - 195414
Both the general public and city officials
recognized and celebrated the magnitude of growth and its importance at
the time. As illustrated in the titles of the various local publications
from the period, such as Charlotte: Spearhead of the New South
(c.1953), Growing Bigger (c.1953), How Shall We Grow?
(c.1955), and We're a Growing Family (c.1961).
Where Growth was Occurring: Suburbs and Suburbanites
The intense building boom of the 1945 - 1965 period
correlated directly with increases in population. The population of
Charlotte in 1940 was 100,899. By 1950, the city had experienced an
increase of 32% to 134,042 people.15 And, by 1960, the
population had continued to expand to 201,564 reaching 354,656 by 1970.
Increases in population throughout the period were caused both by new
people moving to the area as well as by the expansion of the city limits.
More than just a numerical increase, the population
growth was especially significant because of where it was
occurring. Growing Bigger, a 1953 bondholder's brochure, compared
the population of Charlotte with that of New Orleans, Atlanta, Birmingham,
and Richmond. Of those cities, New Orleans was the largest with 583,500
people within its city limits, however, when considering the population of
a 75-mile radius around each of these cities, Charlotte led with 1,911,800
people followed by Atlanta with 1,416,800. This comparison has even more
impact given that the "in-town" population of Charlotte was only
139,300 while that of Atlanta was 333,500.16 The City of
Charlotte, North Carolina: Yesterday, Today, and Tomorrow (1955),
illustrated the continued supremacy of Charlotte in this arena. By the end
of 1955 Charlotte still led in this arena, the 75-mile radius population
of Charlotte was 2,160,334, while that of Atlanta was 1,600,984 --
twenty-six percent less.17
The 75-mile radius population statistics illustrate
that a substantial portion of the population growth in Charlotte was not
occurring within the older center city. Instead, growth was focused at the
city's edge and was supplemented by the suburban growth of the several
small and middle-sized towns that surround Charlotte. Traditionally, the
South had been made up of rural crossroads communities, towns and a few
small cities. By 1960, however, more than half of the population in the
South lived in a town or city a sharp increase since 1930 when only
one-third of Southerners lived in a town or city. Within this thirty year
period, the South had become an urban region. Although the urban
population in the South was increasing during the post-World War II era,
density was not. "This spatial pattern," writes David Goldfield
in his book Cotton Fields and Skyscrapers, "coupled with
vigorous annexation policies, made some southern cities the largest (by
area) in the country."18
Called conurbation by geographers, the
horizontal chain of urban-like settlement that stretched out from
Charlotte connected the city with small and medium sized towns to form a
large metropolitan area.19 Developing during the 1950s and
1960s (and continuing today), this has been a crucial phenomenon during
the post-World War II period. An April 7, 1957 article in the Charlotte
Observer, headlined "Piedmont Seen as Giant City: Metropolis May
Put New York in Shade" reported that research by the Urban
Studies Committee at University of North Carolina funded by the Ford
Foundation predicted that a "Piedmont Industrial Crescent" would
develop from Raleigh to Greenville, S.C. including Durham, Burlington,
Greensboro, Winston-Salem, High Point, Salisbury, and Charlotte. "The
scientists say that this new type of metropolis will need a new type of
government, economic system and social systems."20 A
second article, "The Crescentite is Being Studied," (August 9,
1959) reported that after two years of study, the Urban Studies Committee
had concluded the following about the average citizen living in the
crescent area: 1) one-half of the residents were rural in origin, but only
one in five were native to their respective community, 2) those who came
from farthest away and who came most recently were most likely to hold
white collar jobs, 3) only one-half of residents belonged to a civic
organization, 4) residents felt that respect for privacy was more
important than "folksy friendliness," and 5) residents placed
high importance on "spaciousness" and "beauty."21
The crescent research project gives an important
portrait of the average suburbanite during the post-war era. First, it was
likely that the suburbanite would not have grown up in the area. This fact
is supported by in-migration statistics which indicate that approximately
3,000 people moved to the Charlotte area each year from 1950 through 1960.22
Second, the average suburbanite's preferences were for privacy,
spaciousness, and beauty.
"Suburbs? They're 'Wonderful,'"
published September12, 1959 in the Charlotte Observer, profiled the
Moores, a suburban Charlotte family. Questioned about their new lifestyle:
"'It's wonderful, wonderful, wonderful,' cried Wayne Moores."
"'The tranquility I mean. To sum it up in a single word, the
tranquility.'" Space to garden, the little stream in the back yard
where Mr. Moores can be alone to enjoy nature; for these benefits the
family happily overlook the negative aspects of living twelve miles from
the city. "The distance to the city almost necessitates a second car
for the active housewife. But Kay Moores says distance is a relative thing
and the drive which once seemed overly long has turned into nothing more
than a brief communion with the four-lane, landscaped pleasures of
Providence Road."23
This type of suburban family ideal was affirmed by
President Harry S. Truman during the 1948 White House Conference on Family
Life: "Children and dogs are as necessary to the welfare of this
country as is Wall Street and the railroads." National and local
publicity combined to the belief that the suburban house was essential to
a good family life.24 Television became one of the primary
propagators of popular culture as more Americans were able to purchase
television sets, and many television shows depicted the suburban
"good life." Beaver and family, of "Leave it to
Beaver," led happy lives in their suburban landscape. The sitcom
"I Love Lucy," portrayed the lure of idyllic suburbia when, near
the end of the show's run, the Ricardos moved from New York City to
suburban Connecticut.
The suburban ideal was not without its critics.
Sociologists and feminists pointed to the isolation of families,
especially women, from the life of the city and the detrimental effects
this might have on both family life and the city itself. Judging from
period literature, however, it seems that despite the fact that the
leisure promised by the ranch lifestyle in the "country" was
often a myth because of time spent commuting, driving children to
activities, and "fixing-up" the house the majority of suburban
families were happy with their suburban lifestyle.25
Families were not alone in their love of the suburbs. A
rural landscape surrounded the new campus of Charlotte College (later UNC-Charlotte)
when it was constructed in 1960. Period photographs show an old barn
sharing the future quadrangle with the first two college buildings.
Traffic flow and accessibility had a great deal to do with the campus site
selection, but other factors, such as the naturalistic setting, still
evident around the campus, must have also influenced the campus'
suburban location.26
Industry found the suburbs to be a promising location
as well. An April 21, 1957 Charlotte Observer article announced:
"Celanese Likes Suburbia." Critics apparently suggested that
traffic and getting workers to the site, six miles from downtown, would
present a problem, but the company insisted that car pools and credit
union loans for automobiles, had forestalled any trouble. Additionally, a
cafeteria provided meals since going out for lunch was not practical for
most employees.27 Celanese was certainly not the first company
to locate in the suburbs; rather, they were part of a national trend of
large corporations and industries located away from the center city. In
fact, in areas such as New York City, the suburban locations of businesses
were actually relocations of company headquarters. Among those who joined
the exodus of more than fifty companies out of the New York City between
1955 and 1980 were IBM, Gulf Oil, and Texaco. The reason for leaving: the
suburbs presented "an altogether more pleasant way of life for
all."28
By 1963, one-half of the industrial employment in the
United States was suburban and by 1981, two-thirds of manufacturing was
located in industrial parks.29 The concept of suburban
industry, while not new in the United States, was still relatively new to
Charlotte in 1957. Examples of suburban industrial facilities include the
Farmer's Dairy building (c.1950) located at 3300 The Plaza, the Williams
and Shelton Company (c.1961) located at 4500 South Boulevard, and the
Atlantic Envelope building (c.1964) located at 3434 Monroe Road. In 1968,
the North Carolina Telephone Company advertised to potential clients that
industrial sites were available within their service territory if you
desired "Grass and Trees Around Your Plant."30
While the city was experiencing suburban development
around almost its entire perimeter, the greatest concentration was "centered
in the south and east, due mainly to the absence of industry and commerce
and, with few exceptions, availability of water and waste
facilities," according to a poll of subdivision developers in 1957.
The same Charlotte Observer article explained that the rush of
suburban development was the result of the availability of "suburban
elbow room" and was keeping "developers out beating the bushes
for more land accessible to water and sanitary sewer systems, preferably
city system."31 The development in the southern portions
of the city was almost exclusively white. Suburban developments intended
for African-Americans were largely constructed in the northwest quadrant.
The benefit to developers of building African-American subdivisions was
that it helped them meet FHA requirements to prevent non-white
"infiltration" into white subdivisions.32
University Heights, located off of Beatties Ford Road,
exemplifies African-American suburbs dating from the post-war period. The
plan of the development and design of the houses is quite similar to the
white subdivision, Montclaire (located off of South Boulevard). However,
the houses tend to be smaller in University Heights and the palette of
available house plans is significantly narrower. This pattern is
especially evident in Lincoln Heights, across Beatties Ford from
University Height: all of the dwellings are identical: small, hip roof
ranch types with almost no architectural detail. Occasionally two or more
units are joined into one structure creating duplexes or triple-plexes.
Lincoln Heights, currently in a state of severe decline, is an example of
the era's socially and racially biased views of what constituted
adequate housing.
Whether white or black, suburban development had
similar principles. Kenneth T. Jackson, in his book Crabgrass Frontier,
cites five characteristics of urban development from 1945 through 1973: 1)
peripheral location, 2) low-density, 3) architectural similarity, 4) easy
availability, and 5) economic and racial homogeneity.33 By
1950, suburban growth in the United States was ten times greater than that
of the center city.34 The suburban boom in Charlotte certainly
fit into the national trend.
How Growth was Occurring: City Officials, Developers,
& Federal Policy
Key to Charlotte's suburban expansion was annexation.
In fact, nearly all of the South's urban population increase after 1950
was added by annexation.35 But, while suburbs were popular,
annexation was not. Annexation proposed in Charlotte for 1960 was being
debated as early as 1957 when a Charlotte Observer article
announced: "People are Opposed to City Boundary Extension."City
officials approved the extension on July 16, 1957, but in late 1959, a
series of articles expressed the continued opposition to the annexation.
The 1960 annexation extended the city limits from 32.12 square miles to
64.8 square miles and brought about an increase in the city's official
population from 160,000 people to 200,000.36 The newspaper
predicted on December 21, 1959, "Those New 'City' Farmers Will
Have to Get Rid of Their Country Porkers." By January 1, the
effective date for the annexation, the farmers encompassed by the
annexation had to dispose of their hogs; all other farm activities would
be grandfathered in and gradually phased out.37 Suburban
homeowners interviewed for the December 15, 1959 article, "Homeowners
Study Annexation," believed that "it is actually cheaper for
a man to live outside the city." They disagreed with city officials'
argument that higher taxes would be offset by conveniences the city
government would provide, such as sanitation.38 The annexation
took effect on January 1, 1960 and was received with little further
comment.
The city limits grew via annexation in 1949, 1960,
1965, and again in the early 1970s to encompass the ever-expanding
suburban development. The creation of the suburbs both within and outside
the city limits was almost exclusively the realm of the real estate
developer. The developer was not a new phenomenon, but residential
developments of post-war scale certainly were. It is interesting to
examine how Charlotte developers were able to produce housing at such a
fast rate and on such an unprecedented scale.
The September 21, 1957 article, "Charlotte
Frontiers Rapidly Push Outward," read like a who's who list for
Charlotte developers. Local developers commented on what they look for in
a potential development and where these locations were, for an Observer
reporter: "[Lex] Marsh stresses the proximity to schools is a must in
his plans;" Ervin Construction Company "has most of its
development proposed in the area of pending city limits extension;"
and "[C.D.] Spangler agrees the building of Charlotte College in the
northerly area will spur development there."39
The first, and perhaps the only, issue of Home
Building in Charlotte (1959), examines the contributions of Lex Marsh
to the Charlotte real estate market. Primarily working with federal
programs, he had developed over 1,200 units in addition to Sedgefield
Shopping Center by 1959. One major tenet of Marsh's system was volume,
which allowed him to save through the use of specialized, production line,
construction crews and in-house engineering. Despite Marsh's impressive
production, his company was actually ranked fifth out of all local
developers in terms of number of units produced in 1958. The leader in
this area was Ervin Construction Company with 708 units followed by John
Crosland Company with 188 units.40
Some of the large developers of the 1950s and 1960s had
expanded their companies from small construction firms during the 1940s.
Ernest Wood found that these small builders focused on medium size
building market.
After World War II, tradesmen who recognized this
opportunity began moving up en masse to manage their own contracting
firms. The new generation of builders grew so large and so successful that
homebuilding for the first time became identified as an industry unto
itself.41
In Charlotte, however, most of the new, big developers
had business backgrounds and saw the potential of the burgeoning industry
as an investment opportunity. In fact, only Charles Ervin had any hands-on
construction experience.42 The birth of the homebuilding
industry was marked by the founding of the Charlotte Homebuilders
Association by Lex Marsh in1945, which predated the founding of the North
Carolina Builders Association by seventeen years.43
Other than simple recognition of opportunity, several
factors allowed so many developers to be so successful. The advantages
gained by developers over traditional, small-scale builders were often
directly related to Federal policy and programs. For example, the
dominance of large developers during the post-war period was encouraged by
FHA policy. The FHA preferred large "operative builders" who saw
a development project through from the initial plat to the sale of
completed dwellings rather than small, craftsman builders. This policy
institutionalized the preference for mass production which equaled
efficiency.44
Thomas Hanchett, a Charlotte historian who has
conducted pioneering research on the effects of Federal policies during
the postwar era, suggests three ways in which the U.S. government
influenced developers and made suburban development more attractive: 1)
direct financial incentives; 2) indirect means that made building in the
suburbs easier, such as money for freeways and tax benefits for home
owners and developers; and 3) actions that affected the character and
composition of suburban development.45
Direct financial incentives came primarily in the form
of FHA and VA programs. Both of these programs explicitly favored
construction loans for housing being built in the suburbs. "'Interior
locations' within the metropolis 'have tendency to exhibit a gradual
decline in quality,' warned FHA's Underwriting Manual."46
The down payment and payback package offered by FHA created what Hanchett
calls "...a revolution that extended to the finance industry in
general.47
Prior to the FHA package, home loans had generally been
short term (five years was typical) only available to the wealthy who
could afford to make the standard, fifty percent down payment. In
contrast, FHA offered thirty year mortgages with only ten percent down.
The VA package did not require anything down. As the FHA formula became
the industry standard, millions more Americans were able to purchase a
home of their own. The difference that this change made was dramatic;
before the new mortgage standard only forty-five percent of housing was
owner-occupied. This number jumped to sixty-five percent after the new
standard.48
Financial incentives to developers did not always apply
only to residential development. One Federal tax policy, accelerated
depreciation, played a key role in the construction of suburban shopping
centers. Accelerated depreciation began in 1954 and effectively provided a
tax shelter by allowing developers to write off construction costs for new
income-producing buildings quickly, and even providing for losses to be
claimed against unrelated income. The program proved very attractive to
venture capitalists. The number of shopping centers in the U.S. tripled
between 1953 and 1956 at least in part because of the tax policy.49
Finally, FHA policy, presented in the Underwriting
Manual, influenced the character of the new suburban neighborhoods.
The Manual used wealthy and exclusive neighborhoods as their model,
creating a prototype that held privacy and homogeneity as the ideal. The
segregation of land use was strict, calling for retail to be grouped in
"shopping centers" and recommending curving avenues and
cul-de-sacs to maximize privacy. The policy also favored single family
dwellings without multi-family units interspersed in their midst. The
segregation of race and social class was also strict, as illustrated in
the Manual: "If a neighborhood is to retain stability, it is
necessary that properties shall continue to be occupied by the same social
and racial classes."50
Between 1940 and 1960, almost one-quarter of new houses
were subsidized by the FHA or the VA with the pinnacle of that activity
occurring in 1955. While this number is impressive, it does not fully
explain the far-reaching impact the FHA policy had. In fact, only a few
houses in a particular development might be sold using FHA, but in order
to sell even one house in this manner, the whole development had to meet
FHA standards.51
In Charlotte, one FHA program in particular, is readily
seen among the surveyed resources. The program known as "608"
began in 1946 and insured virtually one hundred percent of construction
costs for multi-family developments. Under 608, developers could borrow
money to build the project, then set rents to cover the expenses, repay
the loan, and pay themselves a profit. Before Congress ended the program
in 1950, 7000 middle and upper income apartment projects received 608
subsidies.52 In examples such as Scotland Colony and Selwyn
Village, both circa 1950, simple one-story duplexes or small, two-story
apartment buildings are laid out in a park-like setting accessed by
curving streets. The design, referred to as a "superblock"by
architectural historian Leland M. Roth, was commonly associated with 608
developments and proved to be popular even after the demise of the 608
program.53 Such examples as Cotswald Homes, built circa 1954,
maintain arrangements of simple duplexes in a large lawn set with a large
number of trees.
Federally and locally encouraged growth in Charlotte
during the 1950s, brought about new challenges in the management of
increasing population, subdivisions, vehicles, and industries. In the
January 27, 1957 Charlotte Observer article, "Pushing County
for Space: How Big Will Charlotte Get?" the Chairman of the Chamber
of Commerce Industrial Promotion Committee stated: "For the past
three years, the Charlotte area has averaged one new industry every two
weeks." The influx of new industry attracted new employees who helped
fuel new suburban development. With new employees and new suburban
development came the need for new hospitals, sewer systems, and especially
new schools.54 Such entities as the Chamber of Commerce
Industrial Promotion Committee had been successful in their efforts to
boost Charlotte's economy and growth; now it was up to the planners to
manage it.
Community Planning
Growth, of course, was the main objective of
local leaders with regard to the planning function of local
government and still is. But as Robert Penn Warren noted in Flood,
'the trouble was not so much what was not there. It was what
was there.' - the cheap hotels, service stations, fast food
emporia, shopping centers, and the highways that made it all
possible. This reflected an American, not merely a southern,
pattern, but the coincidence of rapid growth, during the automobile
age and the prevailing planning philosophy exaggerated trends in
southern cities.55
Until the early 1940s, planning was unheard of in
Charlotte. As Thomas Hanchett writes, "Like many mid-sized cities,
especially in the South, Charlotte proudly maintained a tradition of
minimal local government." Charlotte broke away from this tradition
on December 20, 1944, however, with the creation of the first Charlotte
Planning Board.56
The creation of the Charlotte Planning Board was part
of a wave of hundreds of new planning agencies set up across the nation
from 1944 through 1946. These agencies were created for various reasons,
depending on the city. There was a need to plan to meet requirements of
the war effort in cities where factory workers were flocking to war jobs.
There was also a general fear of post-war depression. For other cities,
such as Charlotte, the Federal Highway Act of 1944, which provided $125
million for urban roadways, was a major impetus.57
The 1944 Highway Act, was a precursor to the promise of
even more federal money after the end of the war. City officials,
recognizing the necessity of pre-planning to being eligible for post-war
money, created the Charlotte Planning Board in late 1944. Wasting no time,
the Board developed a standard house ordinance by 1945. In 1946, a
subdivision ordinance with minimum street widths and lot sizes was
instituted, and Charlotte's first zoning ordinance was passed in 1947.
The initial project of the board, however, was the city's
first plan, A Pattern for Charlotte, in 1944. Rather than
constituting a city plan, however, the document was primarily devoted to
arguing for the necessity of city planning. It did, however, point out the
likelihood of a housing shortage after the war, which did in fact, occur
in 1945-46.58
It is important to recognize that, during the 1940s and
1950s, the Charlotte Planning Board was not the only body influencing the
development of the city. Traditionally, the Chamber of Commerce had played
a major role in the informal planning process and it continued in this
role during the early post-war period. The Chamber's focus on growth is
apparent in their 1945 report, which concluded that "Charlotte needs
3,000 homes, at least three major apartment houses, one 20-story office
building, an auditorium and civic center, a supper club and an
indeterminate number of warehouses, small manufacturing concerns and
scores of other facilities." Other needs cited in the report included
a parking deck (called a "large many-story building for automobile
parking") and a cross-town boulevard. This report was given to
Phillip Schwartz of the Division of Commerce and Industry, Department of
Conservation and Development, who was assessing the state's needs.59
The Charlotte Observer frequently acknowledged the Chamber's power. In
1958, the paper stated: "Scratch beneath the surface of any local
government program in Charlotte or Mecklenburg these days and you're
likely to find a Chamber of Commerce committee." By 1960, the
statement was even more blatant: "We are pleased to acknowledge its
bossism and wish it continued health."60
While city officials and the Chamber of Commerce
boosted home building during the post-war shortage, the Charlotte Planning
Board sought to control development. In a November 20, 1945 letter to the
City Council, the Board requested that future developments outside the
city limits, but within the one-mile sphere of influence, be denied unless
approved in advance by city engineers and city council. These measures
were intended to curb the "...many developments [that] have
mushroomed into being with small, inadequate water and sewer lines; narrow
streets, and a sort of patchwork layout not in conformity with approved
residential planning."61
The Planning Board was also beginning to be involved in
planning for industrial growth. By 1946, the Board was discussing the
establishment of a wide 'industrial belt' from North Charlotte to
Wilkinson Boulevard, which would meet "...the need for a separate
industrial district which would be served by railway feeder lines and
supplied with water-sewer service into the area."62 The
Planning Board's idea of industrial development in the northwest
quadrant of the city can be seen in the many industrial buildings and
truck terminals dating from the early post-war period in this area.
Having laid the groundwork for city planning, the Board
produced A Master Plan Outline for Charlotte, North Carolina in
1949. Compared to the 1944 document, this plan has a great deal more
substance. Its authors assessed current conditions in the city: "With
certain exceptions its industrial, business, and residential districts are
not clearly defined.Thus, like many other large urban centers,
Charlotte has reached the point in its development where major
reconstructions are essential, not only to assure future growth, but to
meet present needs." The plan also records that the "Extension
of the city limits of January 1, 1949 brought about immediate need for
water [and sewer] system expansions to service the ten square miles of
added territory." Based on current conditions, the plan identified
essential public projects such as water and sewer, and also made
recommendations aimed at enhancing the current growth, such as an
auditorium.
The 1953 plan, How Shall We Grow, A Planning Program
for Mecklenburg - Charlotte showed a shift in local thought about
planning for the future. The authors write: "To an increasing extent
the problems of the future development of the City and the County are
interrelated, and planning for that future development must be in terms of
the whole county."The plan explained, "Outside the City it is
important for the county to be able to zone for business centers at proper
intervals along major highways instead of allowing the growth of 'ribbon
developments' along the road-side which are unsightly, increase the
chance of automobile accidents, and make any future highway widenings
prohibitive in cost."63 Building permits were finally
required outside of the city limits in 1954. By the late 1950s, the scope
of urban planning was wider still. On March 3, 1957 the Charlotte
Observer published "A 10-Year Plan for All Cities," a
document from the National Planning Association, which called for a
nationwide, 10-year planning effort that would result in local plans
coordinated with regional and national ideas. According to the NPA, this
effort was necessary to modernize the nation's urban centers which were
becoming obsolete. "The condition of our larger cities handicaps the
operations of business, increasing the costs of production and
distribution, and thereby makes America poorer."64
Probably influenced by the National Planning
Association, The Next Twenty Years: a General Plan for the Development
of the Charlotte Metropolitan Area was produced in 1960 with a title
suggesting that the series of short-term plans had been inadequate in
dealing with the city's immense expansion. This is the most fully
fleshed out Charlotte city plan from the 1945 - 1965 period.
The 1960 plan used projected patterns of population
increase as its base. Not surprisingly, the population chart forecast the
largest expansion to occur in the southeastern part of the city. Next, the
plan projected the amount of land needed for uses such as business and
industry by 1980. Appropriate locations for industrial development were
delineated in the north and northwestern parts of the city, while retail
was to be developed in residential areas in close coordination with the
major thoroughfare plan. Retail facilities should be "clusters"
of buildings "set well back from the street, with adequate off-street
parking facilities" a contrast "to the past practice of
lining both sides of a street with scattered retail stores for blocks or
miles."65
The Next Twenty Years was the first plan to
directly address Charlotte's residential development. The plan
prescribed "comparatively low levels" of density in residential
areas to create "yards and open spaces, a quiet, restful atmosphere
and family privacy." The residential areas should be organized into
neighborhoods, each "with its own school, playground and shopping
services." The plan promoted setting aside large areas for use as
residential areas as imperative in avoiding blight from close proximity
with industrial areas.66
Community development, defined as suburban expansion,
the distribution of the bourgeoning population, and the necessity of
planning by the city government, was influenced directly and indirectly by
the forceful impact of the car on society. As planning was becoming a
standard component in Charlotte's government, the car was becoming a
standard component of the Charlotte family.
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